ABT CEO Antony Gowthorp believes turning branding activity inwards can enhance employee loyalty and reduce staff attrition.

Clients across a diverse range of industries tell us that recruitment and retention are critically impacting on workplace stability in 2008.

Acute skill shortages are exacerbated by better-informed employees looking to secure the ideal balance between their work and social lives. With a more competitive and mobile recruitment market, today’s businesses need to more creatively address the challenges of staff attrition or defection.

In a talent-squeezed market, it’s the intangibles that attract and retain staff. Employees are asking; do the company values match mine? What does my employer stand for apart from shareholder value? Am I valued as more than just a cog in the wheel? Am I proud to discuss who I work for?

While some businesses are tempted to simply throw money at salary packages, others are realizing there are significant benefits in promoting the company’s brand values within the corporation with the aim of creating a more engaged, satisfied and loyal workforce.

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After a hugely successful year and boosting of our strategic, creative and production staff by almost 40%, ABT has relocated its Melbourne office into a brand new, purpose built facility at 6 Bond Street, South Yarra.

After 27 years we’ve moved just 14 steps across the road from our previous premises.

Our new place includes an in-house theatre plus fully digitised design and editing suites. When it comes to ‘end to end’ brand experience capabilities, we’re now even better equipped to do more for you.

Email us if you’re in Melbourne, Sydney or Beijing, to pop into any of our offices for a cuppa and a tour.