Our Beijing office has just completed its first pre-Olympic Games experiential marketing event for the Snickers brand in China. ABT Creative devised the ‘Snickers Street Olympics’ tournament (staged in Beijing), which included hybrid sports events such as ‘Basoccer’ (a mix of basketball and soccer), ‘Streetminton’ (a combination of badminton and breakdancing) and ‘Snickers Jump Satisfaction’ (participants jumped over as many Snickers bars as possible to win them). Tickets to the real Olympic Games were offered as prizes for the 10,000-plus attendees.

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On Wednesday 2nd July 2008 at RSVP Sydney, the team from ABT will reveal how to bring brands to life from the inside out. This session will provide practical information on how to connect across all stakeholder touch points, including events, internally and externally.