Australasian brand experience specialist ABT has announced the appointment of Su Reardon as Client Partnership Director.

Su’s new Melbourne-based role will support ABT’s business development and client support capabilities across Australia.

Su joins ABT from Merrill Lynch mortgage products subsidiary First Permanent, where she was General Manager. Su brings a wealth of management consulting and strategic sales expertise to her new role at ABT.

Her principal areas of responsibility will be strengthening and growing relationships with both new and existing clients and Su will also work closely with the account directors on account planning and development.

ABT CEO Antony Gowthorp welcomed Su’s appointment saying:

“Su strengthens our strategic consultancy skills, which are increasingly in demand as ABT delivers truly holistic brand experience solutions. We were especially impressed with her Change Management expertise – that’s a key outcome for any modern brand experience project.”

In her consulting career, Su has also worked for HR specialists Barrett Consulting, at credit and data specialists Dun & Bradstreet and also as Sales Manager for Fuji Xerox.