Australasian brand experience agency ABT has picked up two new pieces of competitive pitch business in the shape of Ortho Clinical Diagnostics – a Johnson & Johnson Company plus a major project for FMCG brand Campbell Arnott’s.

The Ortho Clinical Diagnostics win is significant for ABT as it marks their strategic desire to handle holistic branding work in the pharmaceuticals & pathology sector. Ortho Clinical Diagnostics are a leading provider of ‘early’ screening, diagnosis, monitoring and confirming services to help disease prevention and spread.

ABT will plan and execute elements of the Australian roll out of Ortho Clinical Dignostics new global branding campaign plus support two major new product-related launches in 2008.

In adding leading Australian FMCG company Campbell Arnott’s to its client project roster, ABT’s principal role will be to support the internal communications function to produce and stage the firm’s 2008 conference summit.

Speaking about the wins, ABT CEO Antony Gowthorp said:

“These wins reflect a welcome vote of confidence in ABT’s brand experience skills by both client companies. We’re delighted to have won the work especially in competitive pitch situations.”

Tags: ABT, Antony Gowthorp, Arnotts, new business, Ortho Clinical Diagnostics