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An interview with Marketing Manager, Howard Downer, reveals that not everyone understands or appreciates the importance of internal communications.
7 Responses to “ABT puts internal communications in the spotlight”
[...] that whilst there may be good reasons for CEOs not to blog, time isn’t one of them. [Bonus link: great video on internal communications - or the lack of [...]
[...] ABT Brand Experience Agency » News & Opinion » ABT puts internal communications in the spotlig… A funny take on internal communication within a corporation (tags: CorporatePR InternalCommunication) [...]
Diana Gattellari Says:
August 20th, 2008 at 2:30 pm
This is brilliant - it highlights in a very effective and humorous way the challenge many communicators face in organisations - leaders who do not understand how internal communication can help the business achieve its strategic objectives. Our job is to educate and influence their thinking so they recognise internal communications is about achieiving outcomes, not delivering outputs.
August 7th, 2008 at 3:00 am
[...] My very good friend Gerry McCusker has pointed me to a superb video by a client of his, ABT. [...]
August 12th, 2008 at 4:02 am
This is fantastic. I’ll use it to kick off my Corporate PR class when we talk about internal communication.
August 12th, 2008 at 8:48 pm
[...] Dieser Spot der australischen “Brand Experience Agency” ATB bringt miss- und unverstandene Interne [...]
August 13th, 2008 at 7:52 am
[...] that whilst there may be good reasons for CEOs not to blog, time isn’t one of them. [Bonus link: great video on internal communications - or the lack of [...]
August 14th, 2008 at 1:27 am
[...] A nice parody on misunderstood Internal Communication you cand find here. [...]
August 14th, 2008 at 9:52 pm
[...] ABT Brand Experience Agency » News & Opinion » ABT puts internal communications in the spotlig… A funny take on internal communication within a corporation (tags: CorporatePR InternalCommunication) [...]
August 20th, 2008 at 2:30 pm
This is brilliant - it highlights in a very effective and humorous way the challenge many communicators face in organisations - leaders who do not understand how internal communication can help the business achieve its strategic objectives. Our job is to educate and influence their thinking so they recognise internal communications is about achieiving outcomes, not delivering outputs.