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An interview with Marketing Manager, Howard Downer, reveals that not everyone understands or appreciates the importance of internal communications.
9 Responses to “ABT puts internal communications in the spotlight”
[...] that whilst there may be good reasons for CEOs not to blog, time isn’t one of them. [Bonus link: great video on internal communications - or the lack of [...]
[...] ABT Brand Experience Agency » News & Opinion » ABT puts internal communications in the spotlig… A funny take on internal communication within a corporation (tags: CorporatePR InternalCommunication) [...]
Diana Gattellari Says:
August 20th, 2008 at 2:30 pm
This is brilliant - it highlights in a very effective and humorous way the challenge many communicators face in organisations - leaders who do not understand how internal communication can help the business achieve its strategic objectives. Our job is to educate and influence their thinking so they recognise internal communications is about achieiving outcomes, not delivering outputs.
Sophie Malik Says:
August 22nd, 2008 at 9:05 pm
Had a great laugh over this, primarily because it defines every conversation I’ve ever had with a business regarding internal communications.
I would love to use this to kick off more talks about the function and raise awareness - if ABT is appropriately credited, would that be acceptable?
This was too close for comfort to our “before” picture at EMC — though less the “millions” spent on ads. Embracing web 2.0 technology and behavior models I believe has helped catapult EMC into a great “after” picture of employee engagement … and, of course, establishing and Employment Brand Office which is comprised of both HR and Marketing folks.
Thanks for the fun. I’m going to call attention to this on my blog. (And thanks Larry Lawfer of “Your Stories” for sending it my way!)
August 7th, 2008 at 3:00 am
[...] My very good friend Gerry McCusker has pointed me to a superb video by a client of his, ABT. [...]
August 12th, 2008 at 4:02 am
This is fantastic. I’ll use it to kick off my Corporate PR class when we talk about internal communication.
August 12th, 2008 at 8:48 pm
[...] Dieser Spot der australischen “Brand Experience Agency” ATB bringt miss- und unverstandene Interne [...]
August 13th, 2008 at 7:52 am
[...] that whilst there may be good reasons for CEOs not to blog, time isn’t one of them. [Bonus link: great video on internal communications - or the lack of [...]
August 14th, 2008 at 1:27 am
[...] A nice parody on misunderstood Internal Communication you cand find here. [...]
August 14th, 2008 at 9:52 pm
[...] ABT Brand Experience Agency » News & Opinion » ABT puts internal communications in the spotlig… A funny take on internal communication within a corporation (tags: CorporatePR InternalCommunication) [...]
August 20th, 2008 at 2:30 pm
This is brilliant - it highlights in a very effective and humorous way the challenge many communicators face in organisations - leaders who do not understand how internal communication can help the business achieve its strategic objectives. Our job is to educate and influence their thinking so they recognise internal communications is about achieiving outcomes, not delivering outputs.
August 22nd, 2008 at 9:05 pm
Had a great laugh over this, primarily because it defines every conversation I’ve ever had with a business regarding internal communications.
I would love to use this to kick off more talks about the function and raise awareness - if ABT is appropriately credited, would that be acceptable?
August 23rd, 2008 at 8:04 am
So brilliant it hurts!!
This was too close for comfort to our “before” picture at EMC — though less the “millions” spent on ads. Embracing web 2.0 technology and behavior models I believe has helped catapult EMC into a great “after” picture of employee engagement … and, of course, establishing and Employment Brand Office which is comprised of both HR and Marketing folks.
Thanks for the fun. I’m going to call attention to this on my blog. (And thanks Larry Lawfer of “Your Stories” for sending it my way!)