Comments on: ABT puts internal communications in the spotlight

By: Polly Pearson

Polly Pearson — Fri, 22 Aug 2008 21:04:17 +0000

So brilliant it hurts!!

This was too close for comfort to our “before” picture at EMC — though less the “millions” spent on ads. Embracing web 2.0 technology and behavior models I believe has helped catapult EMC into a great “after” picture of employee engagement … and, of course, establishing and Employment Brand Office which is comprised of both HR and Marketing folks.

Thanks for the fun. I’m going to call attention to this on my blog. (And thanks Larry Lawfer of “Your Stories” for sending it my way!)

By: Sophie Malik

Sophie Malik — Fri, 22 Aug 2008 10:05:41 +0000

Had a great laugh over this, primarily because it defines every conversation I’ve ever had with a business regarding internal communications.
I would love to use this to kick off more talks about the function and raise awareness - if ABT is appropriately credited, would that be acceptable?

By: Diana Gattellari

Diana Gattellari — Wed, 20 Aug 2008 03:30:46 +0000

This is brilliant - it highlights in a very effective and humorous way the challenge many communicators face in organisations - leaders who do not understand how internal communication can help the business achieve its strategic objectives. Our job is to educate and influence their thinking so they recognise internal communications is about achieiving outcomes, not delivering outputs.

By: Public Relations Matters » Blog Archive » links for 2008-08-11 [delicious.com]

Thu, 14 Aug 2008 10:52:34 +0000

[...] ABT Brand Experience Agency » News & Opinion » ABT puts internal communications in the spotlig… A funny take on internal communication within a corporation (tags: CorporatePR InternalCommunication) [...]

By: Why am I interested in Internal Communication? « Quante cose che non sai di me…

Wed, 13 Aug 2008 14:27:01 +0000

[...] A nice parody on misunderstood Internal Communication you cand find here. [...]

By: Murphy’s Law » 4 models of PR, bad PR, CEO blogs, future PR skills, PR history and Twitter…

Tue, 12 Aug 2008 20:52:17 +0000

[...] that whilst there may be good reasons for CEOs not to blog, time isn’t one of them. [Bonus link: great video on internal communications - or the lack of [...]

By: Interne Kommunikation: An die Nase gefasst? - Moderne-Unternehmenskommunikation.de

Tue, 12 Aug 2008 09:48:23 +0000

[...] Dieser Spot der australischen “Brand Experience Agency” ATB bringt miss- und unverstandene Interne [...]

By: Barbara Nixon

Barbara Nixon — Mon, 11 Aug 2008 17:02:11 +0000

This is fantastic. I’ll use it to kick off my Corporate PR class when we talk about internal communication.

By: Better Communication Results » Employee comms - why Marketing shouldn’t own it

Wed, 06 Aug 2008 16:00:15 +0000

[...] My very good friend Gerry McCusker has pointed me to a superb video by a client of his, ABT. [...]