ABT has just created an experiential marketing environment around the launch of Holden’s new Coupe 60 concept car. The ABT creative team scripted, shot and used ‘Matrix’-inspired camera techniques to capture the concept car in all its electrifying glory. They also designed and managed the full vehicle reveal at the Melbourne Motorshow.

View the complete brand experience

ABT provided ‘go to whoa’ strategic, creative and production input to ensure that Holden really wowed attending press, media and motorshow attendees.