News & Opinion


Miss the mark; squander the spend

July 24th, 2008 in News

Peter Grose, CEO of ABT Creative, shares ideas and examples of how fresh thinking is boosting business for companies looking to capitalise the opportunities presented in China.

This article first appeared in Australia China Connections, the bilateral business bulletin read by more than 60,000 business people in Australia, HK and P.R China - July/ August issue 2008.

miss_the_mark.pdf


One Response to “Miss the mark; squander the spend”

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  1. Stephen Van Elst Says:

    Great article Pete, great to see you kicking goals in China!!!

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