This ten-month national touring event roadshow travelled 25,000kms, visited over 100 towns and directly engaged the bank with real people from regional and rural communities throughout Australia.

Client brief
Provide us with an outreach campaign that best allows the Commonwealth Bank to enhance and enrich our connections with regional and rural customers and communities.

ABT brand experience
We conceived and deployed easily assembled, portable displays to put the Commonwealth Bank ‘On The Road’ in a high visibility, strongly branded roadtrain event (roadtrain vehicles are emblematic of regional Australia). Events centred around a huge inflatable igloo (nicknamed the ‘Money Centre’) which was staffed by local branch employees. Local community groups participated in a fun ‘Budget Game’ to promote the fundamentals of sound money management, and also played to secure CBA cash donations towards local charities.

Results:
This multi-layered, highly visible roadshow maximised brand exposure and successfully created positive engagement experiences between the bank and its target audiences.