A ‘First Class’ entertainment and awards function that celebrated and rewarded outstanding staff contributions in a memorable, enduring and aspirational way.

Client brief
Devise an inspirational event that celebrates outstanding Commonwealth Bank staff, and inspires all stakeholders to become vocal advocates for encouraging service excellence across all Commonwealth Bank activities.

ABT brand experience
We developed a ‘First Class’ event identity to honour the winners of the Commonwealth Bank’s most prestigious staff awards programme. A Masterclass workshop enabled winners to socialise and network, meet the CEO Ralph Norris and participate in sessions on creativity and work/life balance. The gala dinner was a ‘first class’ experience hosted in luxurious surrounds, complemented by exquisite cuisine and supported by several ‘surprise’ entertainment performances. All award winners ‘starred’ in specially created screen presentations as well as a souvenir booklet, in acknowledgement of their contribution.

Results
A ‘First Class’ experience that exceeded all expectations and targets since ABT staged the inaugural event in 2005.