In its debut tennis sponsorship year, GE Money ‘wowed’ VIP and media audiences with a chilled, Moroccan-inspired hospitality environment.

Client Brief
Create a relaxed GE hospitality/meeting presence - with undeniable WOW factor - for our corporate and VIP invitees attending The Australian Open.

ABT Brand Experience
To mark GE Money’s debut Australian Open sponsorship, we ensured maximum consumer, media and stakeholder impact by creating serious buzz around GE Money’s brand personality.

Our imaginative solution was a cool, Moroccan-inspired refuge from tennis crowds and searing event heat. Invitations, menus, music, food and specially designed drinks and cocktails all echoed the exotic Moroccan theme and the clients’ above-the-line “GE genie’ brand communications.

Results
The unique marquee quickly became the place to be seen, and was heavily featured on TV and media. Undeniably the tournament’s most opulent marquee, it memorably wowed local and international guests.