Illuminated signage, low-lit and high-tech internet café environments plus visually dynamic presentations showcased Lenovo as a global IT innovator.

Client brief
To create branded internet café venues within athlete villages and hospitality venues. Environments must clearly communicate Lenovo’s expertise as a sponsor/IT provider for the Winter Olympic Games in Turin and Milan in Italy.

ABT brand experience
ABT’s creative theme and display material clearly depicted Lenovo as a passionate innovator in world IT. In under four months - having sent a full-time ABT site manager to Italy - ABT conceived, produced and installed digitised screen animations, product displays and hospitality environments. The overall impression of Lenovo was as a switched on, high-performance sponsor of the Winter Olympics.

Results
Both visually and interactively, ABT’s brand experience environments comprehensively connected people to the core Lenovo values of world leading quality, performance and innovation.