An immersive, interactive, 17m tent, brand environment for the Cirque du Soleil Dralion tour in Australia, visiting Sydney, Canberra, Brisbane and Perth and Melbourne. The Sponsorship Lounge sits within the Cirque grounds and features a bar, lounge area and multiple interactive touchpoints.

Client brief:
Increase top-of-mind awareness amongst visitors and position Optus as a provider of choice. As the primary sponsor of the tour, the Sponsorship Lounge allows Optus to reward its customers by giving them a seamless journey from the dedicated ticketing facility, check-in, lounge and on to their preferred seating.

ABT brand experience:
Create an immersive experience, steeped in the history of Cirque and the magical world of the Dralion. Designed to reflect the digital content offering of Optus, the focal point of the installation is a 17m interactive projected ceiling, which works alongside 6 window portals to provide a glimpse behind the scenes into the making of the show. Visitors can enjoy a drink from the bar whilst relaxing in the seating area and taking in the environment.

Results
By its close the tour will be seen by nearly 1m people.