A moving stakeholder communication program demonstrating Origin’s commitment to sustainability and their environmental footprint.

Client brief
Origin’s brief was to produce a DVD that would provide clarity of Origin’s position on sustainability. The aim was to produce a clear piece of communication that was honest and compelling and would engage staff across the company and also external stakeholders. The outcome was for staff to embrace and work together to achieve this shared vision.

ABT brand experience
We produced a compelling ‘whole-of-company’ program that demonstrated Origin ‘people’s’ passion and journey towards corporate sustainability. The program connected emotionally by using rich personal stories and imagery that evoked a caring world. In addition we facilitated workshops with key stakeholders to define what sustainability meant across the various Origin business units to ensure that everyone understood the diverse views held by staff across the company.

Results
The program originally designed for a national tour by the COO, was also chosen as an introduction to the issue of Sustainability at the recent Aust Ops Conference.

The audience response has been extremely positive with comments received such as:
‘Very strong and very moving”
“Beautifully shot and delightfully put together”
“it added a ‘bigger than just us’ element to the whole sustainability discussion”