A classy yet chic ‘Come Fly With Me’ aviation theme transported attendees throughout Samsung’s exciting world of global entertainment and consumer technology.

Client brief
Showcase the full range of Samsung Audio-Visual product to trade partners, through a premium and memorable range of brand experiences.

ABT brand experience
Via email, guests were invited to ‘check-in’ via an online registration site. At their event arrival, they were greeted via Samsung plasma screens displaying passenger information. After that, they were checked-in by a glamorous hostess crew and entertained by a humorous pre-recorded airport soundtrack. After being allowed to personally interact with Samsung product displays, guests were taken on a global education tour of Germany, New York, Brazil and Korea, to the accompaniment of showstopping entertainment.

Results:
From the tease of the online check-in to the colour and excitement of the promotional collateral, this was one of Samsung’s best-ever attended trade events. The strong theme wholly endorsed the Samsung brand and proved engaging and memorable for all attendees.